India emerged Smartphones 15% in Q1 2017

New Delhi, April 29:Transportation of Smartphone in India entered a growth of 15 per cent ayearly the year of 201.According to determination by market research firm Counterpoint, Samsung continued to retain the top spot, followed by Xiaomi. Vivo, OPPO and Lenovo (that also includes Motorola) occupied the other three spots.Together, all these top five brands contributed to almost 70 per cent of the total smartphone market.
India's smartphone market is notifying a focus in distribution strategy by major brands.Karn Chauhan Research Analyst at Counterpoint Research said online brands are moving fast into offline markets to widen their reach to the mass market, addressing consumers in tier-2 and tier-3 cities.The imposition of the Goods and Services Tax (GST) will have an impact on domestic manufacturing and the government will need to continue incentives for locally manufactured mobile phones to further push the domestic manufacturing ecosystem the report noted.LTE-capable smartphones contributed 96 per cent of total smartphone shipments in the first quarter. LTE is now a default feature for smartphones in India.
Smartphones in the mid-end segment evidence the highest growth of 158 per cent Year-on-Year during the first quarter of 2017. Brands like Samsung, OPPO, vivo, Gionee and Motorola contributed most to the growth.The ASP (average selling price) of smartphones in India increased by $31 during first quarter of 2017 as compared to the Q1 of 2016,added Shobhit Srivastava, Research Analyst at Counterpoint Research.Srivastava attributed the increase in ASP to the growing number of users that are upgrading to the high-end specifications offered by brands in the $125 - $310 price segment.