Facebook going to sell ads to drugmakers

San Francisco, May 27: Facebook organizes a summit in June for the sale of advertising to the pharmaceutical industry. According to a report in CNBC on Friday, the invitation-only summit is part of an initiative for advertisers called "Facebook Health", run by a small team reporting into former Google Director Meredith Guerriero. The summit primarily focuses on gearing marketers in the pharmaceutical industry.
"It is expected that Facebook Health may unveil tweaks to the ad product, so pharma companies can more easily plug themselves on the platform. It could focus on mobile video, as that's been a major focus for the team," the report quoted an anonymous source as saying. According to reports, Guerriero is hosting a session in late June with Carey Reynolds, a marketer with the drug maker Allergan, to discuss how pharma companies can form "stronger connections between patients" through Facebook.
"Our source said that Google and Twitter hired large teams to work with pharmaceutical companies on ad campaigns, but Facebook hasn't had a real seat at the table until the past year," the report added. The pharmaceutical industry in the US works under strict regulations when it comes to promoting its ***** on social channels.A pharmaceutical company targets the people who fit the "likes" of a page or a specific demographic profile. "But it is not permitted to target advertising to specific people related to the disease known or suspected by Facebook. "