Maa TV is Now Star Maa, Launches Fresh Identity with New Logo

HYDERABAD fEB 13 : Maa TV the Telugu TV channel and also a part of Star India, has announced a new brand positioning along with a new look, brand tagline and channel pneumonic theme track. Megastar Chiranjeevi unveiled the new brand identity.The brand, post rebranding, has become Star Maa with a logo in red colour along with intrinsically bold Maa written under it. As part of the move, the brand dons a new tagline, “Ade Bandham … Sarikotta Uttejam” (Same bonding … New inspiration.Kevin Vaz, CEO, South Region, Star India, addressed the media and invitees to outline the upcoming plans at Star Maa. He stated, “Star India’s acquisition of Maa was a testimony to STAR wanting to build and grow in this market. With the brilliant synergy of the strengths of Maa and STAR, we believe, we have come a fair distance in the last few months but we are now poised to take a leap.”“Keeping tune with changing aspirations and expectations of audiences is the key to long-term success. Programming innovation, content variety, and modernizing the entire packaging and quality of the channel through Star Maa brand refresh is a sign of our commitment to the Telugu people, globally”, he said.To which, Megastar Chiranjeevi, added, “The channel has been close to your hearts and you have respected and nurtured this emotional connection. With this refresh of the channel’s ID, logo and signature tune as well as a power-packed line up of new shows, I can only see Star Maa continuing to climb the charts of success.”

Speaking on the occasion, Alok Jain, Business Head of Maa, said, “Our aim is to make Star Maa more current and relevant to the viewers. We are crafting a philosophy that respects the spirit of the Telugu people across the globe. Our story-telling develops linkages with the dreams to create an entertainment brand that is consumed by the entire family.”The rebranding is a part of the brand’s future growth and expansion plans. The brand also has plans to consolidate its position in the Telugu market and achieve dominant thought, content and image leadership.Along with the brand refresh, Star Maa is also launching MEK on Monday, 13th February, at 9.30 PM, Desamudurlu – a non-fiction comedy show – is being launched on Friday, 17th February at 9.30 PM.